5 Reasons the Clairmont Bath Towel Is the Best Bathroom Upgrade of 2026

TL;DR: Most store towels are spun from short cotton twisted tight, which is why they turn stiff and thin within a year of washing. Clairmont towels are woven from long-staple cotton at 600 GSM with the loops left open, so they lift water off the skin, dry on the rail between showers and keep their pile through years of washing.

Comparison chart: the Clairmont Bath Towel is plush on both sides, properly heavy at 600 GSM, dries out between uses with no damp smell, stays soft after washing and costs $79.95 for two; luxury towel brands match it only on plushness and weight, and regular towels only on price

As featured in Condé Nast Traveler

1. Long-staple cotton, with the loops left open

A folded white Clairmont bath towel on black marble, with a magnified circle showing the open cotton loops

1. Long-staple cotton, with the loops left open

The problem with store towels: Most store towels are spun from short cotton fibres twisted tight.

Here's why this matters: That twist is why they feel thick on the shelf and turn stiff after a few months of washing.

The Clairmont difference: Clairmont towels are woven from long-staple cotton in a refined terry weave, with the loops left open and lofted.

2. 600 grams of cotton in every square metre

Two 70 by 140 centimetre bath towels on two kitchen scales: a store towel at 392 grams and a Clairmont towel at 588 grams

2. 600 grams of cotton in every square metre

Here's what most stores don't tell you: GSM is the weight of cotton in one square metre of towel. A typical store towel is around 400 GSM.

A Clairmont bath towel measures:

600 GSM
70 × 140 cm
Just under 600 grams in the hand

3. Open loops lift the water off your skin

Close-up of water droplets soaking into the looped pile of a white Clairmont bath towel on black marble

3. Open loops lift the water off your skin

The difference: Each loop in the pile is a small open coil of cotton. Pressed against wet skin, the coils draw water up into the towel.

Compare this to: A flat or tightly twisted surface leaves the water sitting on top, which is the feeling of a towel pushing water around.

"Love these towels and bought more after getting an initial set for myself and my husband to use as a guest set…then co-opted those for ourselves too! Super soft and fluffy, absorbent (I never use fabric softener)."

Danielle R.

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4. It dries on the rail between showers

A white Clairmont bath towel hanging open on a brass rail, its woven Clairmont tag on the lower corner

4. It dries on the rail between showers

The reality check: The musty smell in a bath towel comes from cotton that stays damp from one day to the next.

Clairmont's approach: The refined terry weave lets air move through the pile, so a Clairmont towel hung open on a rail dries between uses.

5. Long fibres stay in the weave through years of washing

A flattened, matted short-fibre towel stack beside a full, lofted long-staple Clairmont towel stack on black marble