THE CLAIRMONT HOTEL TOWEL

BUY 1 GET 1 FREE • FREE SHIPPING ON EVERY ORDER

00
Days
:
00
Hrs
:
00
Min
:
00
Sec

BUY 1 GET 1 FREE • FREE SHIPPING ON EVERY ORDER

5 Reasons the Clairmont Bath Towel Is the Best Bathroom Upgrade of 2026

TL;DR: Most store towels are spun from short cotton twisted tight, which is why they turn stiff and thin within a year of washing. Clairmont towels are woven from long-staple cotton at 600 GSM with the loops left open, so they lift water off the skin, dry on the rail between showers and keep their pile through years of washing.

Comparison chart: the Clairmont Bath Towel is plush on both sides, properly heavy at 600 GSM, dries out between uses with no damp smell, stays soft after washing and costs $79.95 for two; luxury towel brands match it only on plushness and weight, and regular towels only on priceComparison chart: the Clairmont Bath Towel is plush on both sides, properly heavy at 600 GSM, dries out between uses with no damp smell, stays soft after washing and costs $79.95 for two; luxury towel brands match it only on plushness and weight, and regular towels only on price
As featured inCondé Nast TravelerTravel + LeisureRobb ReportWirecutterGood HousekeepingArchitectural DigestNordstrom

1. Long-staple cotton, with the loops left open

A folded white Clairmont bath towel on black marble, with a magnified circle showing the open cotton loops

1. Long-staple cotton, with the loops left open

Most store towels are spun from short cotton fibres twisted tight. That twist is why they feel thick on the shelf and turn stiff after a few months of washing.

Clairmont towels are woven from long-staple cotton in a refined terry weave, with the loops left open and lofted.

2. 600 grams of cotton in every square metre

Two 70 by 140 centimetre bath towels on two kitchen scales: a store towel at 392 grams and a Clairmont towel at 588 grams

2. 600 grams of cotton in every square metre

GSM is the weight of cotton in one square metre of towel. A typical store towel is around 400 GSM.

A Clairmont bath towel is 600 GSM and measures 70 × 140 cm, so each one weighs just under 600 grams in the hand.

3. Open loops lift the water off your skin

Close-up of water droplets soaking into the looped pile of a white Clairmont bath towel on black marble

3. Open loops lift the water off your skin

Each loop in the pile is a small open coil of cotton. Pressed against wet skin, the coils draw water up into the towel.

A flat or tightly twisted surface leaves the water sitting on top, which is the feeling of a towel pushing water around.

Five out of five stars

"Love these towels and bought more after getting an initial set for myself and my husband to use as a guest set…then co-opted those for ourselves too! Super soft and fluffy, absorbent (I never use fabric softener)."

Danielle R.

Verified Review

Folded white Clairmont bath towels at the foot of a made bed in a grand hotel bedroom, with the hassle-free returns seal

Clairmont Bath Towels

1,000+ RAVING REVIEWS

BUY 1 GET 1 FREE WHILE SUPPLIES LAST

Don't love it? Return it hassle-free within 30 days.

shop now

LIMITED TIME OFFER

Sell-Out Risk: High

|

In Stock: Ready to Ship

4. It dries on the rail between showers

A white Clairmont bath towel hanging open on a brass rail, its woven Clairmont tag on the lower corner

4. It dries on the rail between showers

The musty smell in a bath towel comes from cotton that stays damp from one day to the next.

The refined terry weave lets air move through the pile, so a Clairmont towel hung open on a rail dries between uses.

5. Long fibres stay in the weave through years of washing

A flattened, matted short-fibre towel stack beside a full, lofted long-staple Clairmont towel stack on black marble

5. Long fibres stay in the weave through years of washing

Short cotton fibres work loose in the wash. That is the lint in the dryer filter, and it is why a store towel is thinner and rougher after a year.

Long-staple fibres stay anchored in the weave. A new Clairmont towel sheds a little lint in its first few washes and then stops.

Five out of five stars

"So soft and huge! My personal new favorite towel that no one else in the house can have! It's literally the most plush and thick yet soft and fluffy towel I've ever had!"

Megan T.

Verified Review

A stack of folded white Clairmont bath towels on a marble vanity at dusk, with the hassle-free returns seal

Clairmont Bath Towels

1,000+ RAVING REVIEWS

BUY 1 GET 1 FREE WHILE SUPPLIES LAST

Don't love it? Return it hassle-free within 30 days.

shop now

LIMITED TIME OFFER

Sell-Out Risk: High

|

In Stock: Ready to Ship