5 Reasons the Clairmont Bath Towel Is the Best Bathroom Upgrade of 2026
TL;DR: Most store towels are spun from short cotton twisted tight, which is why they turn stiff and thin within a year of washing. Clairmont towels are woven from long-staple cotton at 600 GSM with the loops left open, so they lift water off the skin, dry on the rail between showers and keep their pile through years of washing.


1. Long-staple cotton, with the loops left open

1. Long-staple cotton, with the loops left open
Most store towels are spun from short cotton fibres twisted tight. That twist is why they feel thick on the shelf and turn stiff after a few months of washing.
Clairmont towels are woven from long-staple cotton in a refined terry weave, with the loops left open and lofted.
2. 600 grams of cotton in every square metre

2. 600 grams of cotton in every square metre
GSM is the weight of cotton in one square metre of towel. A typical store towel is around 400 GSM.
A Clairmont bath towel is 600 GSM and measures 70 × 140 cm, so each one weighs just under 600 grams in the hand.
3. Open loops lift the water off your skin

3. Open loops lift the water off your skin
Each loop in the pile is a small open coil of cotton. Pressed against wet skin, the coils draw water up into the towel.
A flat or tightly twisted surface leaves the water sitting on top, which is the feeling of a towel pushing water around.
"Love these towels and bought more after getting an initial set for myself and my husband to use as a guest set…then co-opted those for ourselves too! Super soft and fluffy, absorbent (I never use fabric softener)."

Clairmont Bath Towels
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4. It dries on the rail between showers

4. It dries on the rail between showers
The musty smell in a bath towel comes from cotton that stays damp from one day to the next.
The refined terry weave lets air move through the pile, so a Clairmont towel hung open on a rail dries between uses.
5. Long fibres stay in the weave through years of washing

5. Long fibres stay in the weave through years of washing
Short cotton fibres work loose in the wash. That is the lint in the dryer filter, and it is why a store towel is thinner and rougher after a year.
Long-staple fibres stay anchored in the weave. A new Clairmont towel sheds a little lint in its first few washes and then stops.
"So soft and huge! My personal new favorite towel that no one else in the house can have! It's literally the most plush and thick yet soft and fluffy towel I've ever had!"

Clairmont Bath Towels
BUY 1 GET 1 FREE WHILE SUPPLIES LAST
Don't love it? Return it hassle-free within 30 days.
LIMITED TIME OFFER
Sell-Out Risk: High
|
In Stock: Ready to Ship